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Fiji Kava starts global search for CEO

Founder of Fiji Kava, Zane Yoshida.

Fiji Kava has started a global recruitment process for a new CEO after its founder Zane Yoshida stepped aside. 

Before taking on a new CEO early next year, the company has appointed its non-executive director Nicholas Simms as interim CEO. Yoshida will continue to remain involved as a non-executive director and focus on his industry role.

“This is an appropriate moment for a transition to occur, as I look to take on a more active and leading role in the kava industry during a period of strong international growth,” said Yoshida. 

The company said the transition reflects its need for the next generation of leadership, as well as recent key developments in the kava industry and its global regulatory acceptance.

“Nicholas Simms has extensive knowledge of the company and has already made a material difference to Fiji Kava in accelerating our growth in both domestic and international markets,” said Andrew Kelly, chairman at Fiji Kava.

“He has a proven track record at Bubs Australia and as a consumer goods specialist, giving us great confidence as we continue to execute on our strategy.”

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