Fiji Kava has received approval to list its products on Walmart’s e-commerce platform in the US.
The listing marks a milestone for the kava drink, known for its relaxing and sedative effects, after a positive sales performance on Amazon.
“Walmart approached us in light of the outstanding sales performance of our Fiji Kava Instant Kava 150 grams on Amazon.com where we constantly maintain our position as the top-selling instant kava product, experiencing rapid sales growth culminating in a record-breaking month in January,” said Anthony Noble, CEO of The Calmer Co, the company behind the Fiji Kava brand.
“This partnership with Walmart perfectly aligns with our strategic growth pillars, focusing on expanding our presence in the US market through e-commerce channels and collaborating with premier retailers in mutually beneficial agreements.”
Kava, a traditional beverage revered in Pacific Islander cultures, is crafted from the root or stump of the Piper methysticum shrub, where communities historically employed methods such as crushing, chewing, and grinding followed by soaking in cold water.
Australia’s Alcohol and Drug Foundation warns that manufactured products containing kava extract have been linked to irreversible liver damage.
