Healthy food business Whole Earth Brands has expanded its range of organic low-calorie sugar alternatives sold through Woolworths.
The company has released Whole Earth Monk Fruit Raw Sugar Replacement, Baker’s Secret Icing Sugar Replacement and Baker’s Secret Brown Sugar Replacement. The products are ketogenic diet-friendly.
“Developed with high-quality ingredients, these delicious products offer Australians a low-calorie alternative for typical sugar-usage occasions,” said Shreyas Subbaraya, regional marketing director, Whole Earth Brands.
Subbaraya says sugar alternatives are good for those suffering obesity and diabetes, two of the biggest health challenges facing Australia today.
The company last year launched home-baking versions of Whole Earth Monk Fruit White Sugar Replacement, and Whole Earth Baker’s Secret sweetener.