P&G’s subsidiary brand Dawn has launched the new inverted dishwashing liquid bottle, Dawn EZ-Squeeze, to help save the time of washing dishes.
“Dish soap bottles are one of the most-used household items, so they should be easy to use – from the first drop to the last,” said Guerin McClure, vice president, North America Dish Care at Procter & Gamble.
“You’ve likely spent time shaking, flipping, and banging your dish soap bottle on the countertop in a messy attempt to make the most of every drop. With Dawn EZ-Squeeze we wanted to create a dish soap that was designed to be fast and easy, helping you get away from the sink and on with your life.”
The new bottle features patented no-flip cap technology, which allows it to stand on its cap and dispense from the bottom with a self-sealing valve that protects against leaks.
According to Dawn, the new design provides a mess-free experience and it is easier to use than existing bottle designs since consumers can use it with one hand.
The formula has also been upgraded to help dissolve both everyday grease and tough, cooked-on messes quickly and easily, using 4x faster grease-cleaning.
Dawn EZ-Squeeze is now available at retailers nationwide in Platinum and Original formulas.