Milk brand Brownes Dairy will change its current packaging to environmentally friendly cartons as it strengthens its sustainability commitment.
The new packaging features natural brown colours that require fewer dyes and is lighter weight than the previous packaging but contains the same volume of milk.
Brownes Dairy says the new plant-based packaging from Tetra-Pak can reduce the company’s carbon footprint over regular milk cartons by 16 per cent. It also removes the need for fossil fuel-based polyethylene inside the packages.
“We scoured the planet in search of the most sustainable milk carton packaging on the market,” said Brownes CEO Natalie Sarich-Dayton.
“We were the first to make the switch to materials derived from sugar cane several years ago, but now our consumers can actually see that the carton is made from a renewable source that has a lower carbon impact on climate change.”
Tetra Pak MD Andrew Pooch said while there is a lot of focus on recycling at present, more than 99 per cent of impact packaging has on climate change has occurred before products hit the shelves.
“To make a real contribution to reducing the impact on climate change then whole life cycle of consumer product needs to be considered; including the source, manufacturing and transport.”
Brownes Dairy has also partnered with Trillion Trees Australia, an environmental restoration non-profit organisation, to contribute to helping reduce climate change.
