Natures Organics has unveiled its newest brand, Natural State, a range of eco-conscious home and personal-care products.
According to the company, the brand was designed to “inspire Australians to slow down and take a moment of mindfulness”.
Available in Woolworths, the range includes a selection of candles, room sprays, reed diffusers, and hand and body wash. It comes in three colour schemes – brass, copper, and matte black – and uses plant-based, vegan, and cruelty-free ingredients.
For the packaging, the reed diffuser and room spray refill bottles are made with 98 per cent recycled plastic and 100 per cent recycled cardboard, while the hand and body wash refill pouches use 80 per cent less plastic than a standard bottle.
Like the company’s cleaning brand, Cove, Natural State also features a refill system that encourages Aussies to make more sustainable choices, with refillable aluminium bottles that the company claims are “designed to last a lifetime”.
Customers can purchase a refill for their diffusers, sprays, or washes and top up as needed through the company’s refill system.
“When we launched Cove, the response was incredible, so we wanted to continue to push the boundaries and explore other avenues to provide more environmentally sustainable home products for Australians,” explains Brent Vrdoljak, marketing manager for home care at Natures Organics.
“The products encourage people to let their minds rest while reducing the amount of single-use plastics that impact our environment.”
