Australian wine producers are getting heavyweight help in boosting their international sales from a digital knowledge hub launched by Austrade and Wine Australia.
The Wine Export Ready Hub is a comprehensive site with information, templates and guides to help companies understand the export process, find buyers, and develop export plans.
Xavier Simonet, CEO of Austrade, said the industry-first free digital hub would help fuel the country’s wine exporters to go further, faster.
“Australia produces some of the world’s most sought-after wines, and the new Wine Export Ready Hub will help our producers get more product to consumers worldwide,” he said.
“This one-stop-shop, developed by Austrade and Wine Australia, will provide clear, comprehensive answers to wine producers’ most pertinent export questions.”
The collaborating groups said the digital hub would complement its existing suite of export resources such as market insights, market entry programs, and regulatory services, including a virtual platform to showcase Australian wines to international buyers through Australian Wine Connect.
According to Wine Australia’s recent Export Report, despite challenges in trading conditions in recent years, exports still grew in 71 locations, including Singapore, Hong Kong, Thailand, South Korea, Japan, and Taiwan.
“With around 60 per cent of Australia’s wine production exported each year, the profitability of the wine sector is strongly linked with exports,” said Dr Martine Cole, CEO of Wine Australia.
“Many wine producers are developing strategies to intensify exports and to enter new markets, and we’re delighted to launch the Wine Export Ready Hub in partnership with Austrade to support these activities.”
The Wine Export Ready Hub is part of the government’s $72.7 million Agribusiness Expansion Initiative launched in 2020 to help agribusiness exporters diversify and grow into overseas markets.