Biscuit brand Arnott’s has turned its classic Teeny Tiny Teddy Biscuits into a breakfast cereal in the company’s first foray into the breakfast market.
Launched in 1990 with six playful characters – Happy, Cheeky, Grumpy, Silly, Hungry, and Sleepy – the teddy biscuits continue to be a favourite, with nearly 7.5 million boxes sold per year.
The company says the new Tiny Teddy Cereal has been redesigned to create an equally tasty gluten-free breakfast cereal rich in fibre and whole grains, with no artificial colours, flavours, or preservatives. It also has a 4-Health Star Rating (HSR),
The new cereal comes in two flavours: Honey and Chocolate.
“When we decided to launch into the breakfast aisle, it made sense to use our littlest biscuit friends who pack a big flavour punch,” said Vanessa Shannon, marketing manager at Arnott’s.
“We’re also thrilled to offer a gluten-free breakfast cereal option, which is a welcomed addition to our Gluten Free biscuit range launched last year.”
The Teeny Tiny Teddy Cereal in flavours Honey and Chocolate will be on shelves exclusively at Woolworths, RRP $8.90 a box.
