Steering away from the increasingly popular non-alc and low-alc sector, Vodka Cruiser has launched a new ready-to-drink beverage with twice the alcohol content of standard drinks.
The new Vodka Cruiser Double has 6.8 per cent ABV and is available in three flavours: Guava, Raspberry, and Lime.
As a “switch up” from the brand’s traditional glass bottle, the company packed the new drink in a slick, black 375ml can with a splash of colour.
“Vodka Cruiser Double is a highly-anticipated innovation inspired by recent drinker trends,” said Georgina Chao, brand manager for Vodka Cruiser.
“We can’t wait for Vodka Cruiser Double to be embraced by customers and their friends as their drink of choice for a night out.”
Vodka Cruiser Double is available in liquor retailers nationwide.
