Carlton and United Breweries has unveiled the Vodka Cruiser Cocktails range, adding a “twist” to traditional fancy cocktails with its canned format.
Available in three flavours: Passionfruit Daiquiri, Raspberry Cosmo, and Lime Margarita, the new drinks are made with premium triple-distilled vodka blended with tropical notes.
Passionfruit Daiquiri is imbued with passionfruit and vanilla; Raspberry Cosmo has raspberry and cranberry flavour, while Lime Margarita has the taste of lime and salt.
Vodka Cruiser head of marketing Hayden Turner said the new canned cocktails are a step forward to bolster the brand’s existing range of premixed vodka beverages.
“We’re always looking for new ways to bring Vodka Cruiser to a wider range of consumers, and as premixed cocktails have risen in popularity, this feels like a natural progression ahead,” said Turner.
“We look forward to customers embracing the canned cocktails as their new go-to drink.”
Each 275ml can of the new cocktails has an ABV (alcohol by volume) of 5.5 per cent and 1.2 standard drinks per serving, slightly higher than the brand’s core range. The entire range is purely vodka-based and contains no other alcohol.
Vodka Cruiser Cocktails are available for an RRP or $22 at liquor stores nationwide.
