As demand for low and mid-strength alcohol grows, Australian winemaker McGuigan has launched a Black Label red wine with 9.8 per cent alcohol content.
The wine is described as a “reimagined” version of the classic Black Label Red with flavours of spicy plum, cherry and blackberry and a hint of sweetness.
A bottle contains 5.8 standard drinks and each 150ml serving contains 103.5 calories.
According to DrinkWise research, a third of Australians who have reduced their alcohol consumption have opted for low or non-alcoholic options to cut back.
Tom Dusseldorp, CMO of Australian Vintage, the parent of McGuigan Wines, said the latest release is “tailored for mindful moderation”.
“McGuigan Black Label Mid is the natural choice for consumers who are looking for a modern drinking experience and for Boomers who are becoming more health conscious.”
- Further reading: Australian Vintage profit increases, but softer sales expected ahead
