Coles Liquor has joined The Drinks Association (TDA) as its inaugural retail partner.
TDA is an Australian organisation that offers services, industry data, and forums for the beverage industry. The association aims to enhance cross-functionality, streamline costs, and generate data-driven insights that provide financial advantages through these services.
As a retail partner, Coles Liquor will gain access to the association’s services, including industry events, and as a contributor to the Embrace Difference Council, an initiative that celebrates diversity and inclusion.
“Our new partnership with Coles Liquor recognises that the retail sector plays an integral part in the success of our members, as their suppliers are among our esteemed members,” said Georgia Lennon, CEO at TDA
“We are excited to partner with an organisation that has been crucial in supporting the drinks industry by providing trusted data, information and industry development programs along with the opportunity to strengthen relationships within the industry further,” added Darren Blackhurst, CEO at Coles Liquor.
“Through this relationship with TDA, we look forward to increasing our connection with members and supporting our colleagues in the industry in diversity and inclusion.”
Coles Liquor is known for its three trading banners – Liquorland, First Choice Liquor Market and Vintage Cellars – offering wines, spirits and beers.
