Arnott’s has resumed manufacturing in New Zealand, aiming to boost the local economy and develop new snacking range additions.
The 4000sqm site in Avondale, Auckland, was designed as an innovation hub for the company’s sweet and savoury biscuits across the ANZ region and to accommodate further growth and expansion of the 180 Degrees cracker brand acquired by Arnott’s in 2021.
George Zoghbi, CEO at Arnott’s, said the new facility signals the brand’s commitment to invest in New Zealand, enhance localised supply chains, and strengthen manufacturing, technology, capability, and skills.
“The integration of 180 Degrees in 2021 and the subsequent construction of Avondale have meant greater speed and agility within the New Zealand arm of our 157-year-old business, that will allow us to unlock new products and reach new consumers,” explained Zoghbi.
“It will also further strengthen the century-long affection we know Kiwis have had for the Arnott’s brand, which recently saw us recognised as New Zealand’s most trusted biscuit brand in the 2023 Readers Digest Annual Trusted Brand Awards.”
The Avondale facility’s first batch of products features Arnott’s Shortbread Bites, biscuits made with fruit from Barkers of Geraldine. They come in three flavours: Black Doris Plum, Feijoa, and Mixed Berries.
Mike Cullerne, country director NZ at Arnott’s, said the opening of the Avondale site is a welcome boost for local suppliers and will allow the company to strengthen its relationships with retail partners in the country.
“Our fast and flexible facility in Avondale will support further expansion of the premium 180 Degrees brand domestically and in Australia and allow us to develop new Arnott’s biscuits for New Zealand customers to enjoy,” he concluded.
