Online craft beer retailer Beer Cartel has entered an exclusive partnership with First Choice Liquor Market. As part of this collaboration, Beer Cartel’s craft beer packs will initially be available to online customers in New South Wales.
The initial offering will include bestsellers such as the Australian Craft Beer Mixed Pack, Hottest 100 Aussie Craft Beer Mixed Pack, Birthday Craft Beer Gift Pack, Limited Edition IPA Pack, Dark Beer Limited Edition Mixed Pack, and Best of Germany Mixed Pack.
At its full potential, the partnership could see Beer Cartel packs available in more than 930 Liquorland, First Choice Liquor Market, and Vintage Cellars stores and online.
Established in 2009, the company said its mission is to make craft beer more accessible to Australians, and the partnership will allow its online business to reach a bigger audience and achieve a retail footprint.
“Earlier this year, we transitioned to a larger warehouse, bidding farewell to our physical store,” said Richard Kelsey, co-founder and director of Beer Cartel.
“However, we always envisioned a return to the world of bricks-and-mortar, and this partnership helps bring that vision to life.”
Nick McArdle, business category manager for beer at Coles Liquor, said the collaboration offered a new way to expand the craft beer selection at First Choice Liquor.
“We’re confident our customers are going to love the selection that makes an excellent gift for any beer lover or someone just wanting to discover new and emerging styles,” said McArdle.
