Alcoholic seltzer brand White Claw has given a fresh take on hard lemonade with the launch of its Refrshr Alcoholic Lemonade range
The new range has four flavours: Limon with a hint of Calamansi, Strawberry with a touch of Kiwi, Blood Orange with a hint of Black Raspberry, and Blackberry with a hint of Red Cherry.
Each serving has 1g of carb, 90 calories, and is gluten-free.
Penni Terrey, brand director for RTD at Lion, makers of White Claw, expressed his excitement with the launch.
“Following the establishment of our signature hint of flavour through our classic range and the Surge range that debuted last year, we recognised an opportunity to meet a gap in the current Australian seltzer market with Refrshr, offering a mindful choice with a range of exciting, bolder flavours,” remarked Terrey.
John Shea, US chief marketing officer at White Claw, added that the brand consistently innovates to look for new and authentic ways to provide consumers with remarkable tasting refreshments.
“That’s why, with the launch of Refrshr, we’re taking an entirely new and different approach to hard lemonade, in a uniquely White Claw way, over-delivering on flavour while still incredibly refreshing,” said Shea.
White Claw Refrshr Alcoholic Lemonade is available for an RRP of $27 for a 4-pack and $55 for a variety of 10-pack in retail stores nationwide.
