Bega Group has partnered with Naked Life Group (NLG) and will become the exclusive distributor of NLG’s lifestyle beverage range.
This partnership will see Bega take on sales, marketing and distribution of NLG’s beverages, except its non-alcoholic cocktail, spirits, and mixers range.
Darryn Wallace, executive GM of Bega Dairy and Drinks, notes that the partnership allows the company to round out its beverage portfolio.
“Our passion for high-quality Australian food and beverages, coupled with almost 125 years of experience, makes us the perfect fit to bring Naked Life’s range to more Aussies,” said Wallace.
“With Naked Life Group’s great tasting lifestyle beverage range and their ability to continually innovate to meet evolving consumer needs, we will now be able to offer our customers larger, more versatile drinks from milk beverages to juice and lifestyle drinks.”
In addition to Naked Life’s current range of sparkling nootropics and reduced sugar bubble teas, it also includes a newly refreshed variety of soda and iced tea products that are naturally sweetened, free of artificial colours and flavours, and sugar-free.
“As a startup Australian business, the opportunity to work with the Bega Group, one of Australia’s most trusted food and beverage businesses, is extremely exciting,” said David Andrew, MD and founder of Naked Life Group.
“Working together, we can bring everyday Australians a range that provides a healthier alternative to many other carbonated beverages currently in the market while losing none of the yum.”
