Snack brand Messy Monkeys has released new flavours for its burger bites and corn puffs range.
The updated flavours include two Wholegrain Bites – Burger and Chicken, and two Corn Puffs – Barbeque and Cheese. Each pack of Wholegrain Bites and Corn Puffs is a great source of fibre and is gluten-free.
Along with the new flavours, the snack company has rebranded with new characters and vibrant, colourful packaging to attract customers’ attention.
“Customers felt there was a disconnect between the current packaging and the Messy Monkeys name, which evokes fun and imagination,” shared Chris Diver, MD, Good Food Partners, the maker of Messy Monkeys.
“With the rebrand, we wanted to bring to life the essence of the brand name Messy Monkeys, a packet of fun and imagination, because the best fun is always Messy. Including the characters Monte, Murphy, Marcel, Mikey and Maggie will join Marty to help increase the age appeal.”
The relaunch will be supported by a comprehensive marketing campaign, including in-store promotions, paid media, and a PR and influencer campaign.
Messy Monkeys Wholegrain Bites and Corn Puffs are available for an RRP of $6 per pack in Woolworths supermarkets nationwide.
