Home care brand Euclove has expanded its range of plant-based household cleaners, offering natural alternatives across multiple cleaning categories.
Inspired by Ayurvedic traditions and family remedies, the range includes cleaners for kitchens, bathrooms, floors, glass, mirrors, stainless steel surfaces, and toilets.
The products combine Australian eucalyptus oil, containing 85 per cent cineol, with neem and clove oils, ingredients traditionally valued for their antibacterial, antifungal, and cleansing properties.
According to the company, the formulations are vegan, cruelty-free, family and pet-safe, and free from ingredients such as bleach, ammonia, phosphates, parabens, and synthetic fragrances.
Euclove co-founder Srini Ranganathan said the brand was born from a personal need to find alternatives to conventional cleaning products.
“After seeing how conventional cleaning products impacted our son’s respiratory sensitivities, we revisited the natural remedies and essential oils our family had trusted for generations,” he explained.
“What began in our home evolved into a desire to help families embrace healthier, low-tox living.”
Alongside the product launch, Euclove said it continues to focus on sustainability initiatives, with bottles made from 70 per cent recycled plastic, refill options, and recyclable trigger sprays designed without metal springs.
The company also uses reused cardboard packaging and partners with The Nurtured Village to provide care hampers for mothers and families in need.
Euclove’s plant-based household cleaners are sold in 500ml formats at Woolworths stores, with an RRP ranging from $14 to $15. The brand was a finalist in Seedlab Australia’s accelerator program in 2023.
