In an effort to strengthen its trans-Tasman offering, Fonterra is merging its Australian and New Zealand businesses to form Fonterra Oceania.
The move will take effect on May 1, with Rene Dedoncker to lead the new entity. Dedoncker held several global leadership positions before becoming head of the Australian business in 2017.
Fonterra Brands New Zealand (FBNZ) – which comprises consumer brands and foodservice businesses in New Zealand, including Anchor, Mainland and Kāpiti – will continue to utilise milk from New Zealand farmers.
Meanwhile, the Australian milk pool will continue to provide milk solids for the company’s Australian brands and ingredients.
“Our businesses in Australia and New Zealand have many complementary aspects, and integrating them builds on these strengths,” said Miles Hurrel, CEO, Fonterra. “The change will strengthen our trans-Tasman offering in an increasingly competitive marketplace.”