Bega Group is relocating the manufacturing operations of Betta Milk and Meaner Valley Dairy to its existing Lenah Valley facility in Hobart.
The consolidation comes six months after the dairy company acquired Betta Milk and Meander Valley Dairy from TasFoods for $11 million. The deal included the brands, Betta Milk plant and equipment, and a perpetual, royalty-free license to use the Pyengana Dairy brand in Australia.
Pete Findlay, CEO of Bega Group, said the decision wasn’t easy to make, and the company is working double time to manage this change respectfully with employees, suppliers, customers, and partners.
The company has decided to move to the Lenah Valley site due to safety and environmental concerns and the Burnie site’s lack of operational and commercial sustainability. However, the manufacturing at Kings Meadows will continue.
Moreover, Bega said it will continue to source milk from Tasmanian dairy families, ensuring that their Betta Milk, Pyengana, and Meander Valley brands continue to be made from Tasmanian milk.
“Betta Milk has been a household name in Tasmania for over 65 years, and this move is critical to ensuring that the Betta Milk and the Pyengana milk brands will continue to be much-loved Tasmanian-made brands for many years to come,” Findlay added.
All changes will take effect from March 18, with customer service and logistics operations to be integrated into Bega’s existing supply chain.
