The Natural Confectionery Co has introduced fruit lollies made with less sugar in two flavours: Berry Wave and Tropical Blast. The brand said the jellies contain 50 per cent less sugar than the average amount found in other jelly candies.
In addition, they have a 4.5 Health Star Rating and are made with no artificial colours, flavours, or sweeteners.
The Tropical Blast lollies come in tropical-themed shapes such as a tiger, a leaf, and a lightning bolt, while Berry Wave has Raspberry, Blackcurrant, and Mixed Berry flavours and shapes including a wave, a whale, and the world.
“Through the launch of the 50% Less Sugar* range, we are redefining the snacking experience whilst also continuing our legacy of delivering better-for-you lollies,” said Amy Richards, senior marketing manager for candy, Mondelez, parent company of The Natural Confectionery Co.
“With consumers becoming more focused on health and well-being, the new range provides a treat which meets the growing demands for reduced sugar snacking options, while still delivering the taste and flavours that Aussies expect.”
The Natural Confectionery 50-per-cent Less Sugar* lollies are available for an RRP of $5 in Woolworths, Coles, and independent petrol and convenience stores nationwide.
