Pampers, in partnership with BBC Studios, has launched Easy Ups training underwear featuring the family-friendly cartoon character Bluey.
The new nappies feature a soft fit with leak-proof protection. They also allow children to practice potty training with diapers that look and feel like real underwear.
In addition, the Easy Up training underwear has a 360-degree stretchy waistband that is easy to pull on and off and easy-tear sides to make changing time quicker.
“At Pampers, we recognise that the key to learning a new skill is practice, and if Bluey has shown us anything, it’s that it’s important to take on every new experience with a positive attitude,” said Marty Vanderstelt, senior vice president – North America Baby Care, Procter & Gamble.
“Our goal is to help families feel encouraged on their potty training journey, and thanks to new Pampers Easy Ups with Bluey-themed prints, the whole process can be a little bit more fun.”
Bluey is produced by Emmy Award-winning Ludo Studio for ABC Kids (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Pampers Bluey Easy Up are available in North America and not available in Australia.
