Four Square has collaborated with Kiwi brands such as Cookie Time, Tip Top, Behemoth, and Wattie’s to launch a limited-edition summer collection, dubbed Brollabs.
The Brollabs feature Cookie Time’s The Birthday Cookie, Tip Top’s Fruju Orange Rush, Behemoth’s Hazy of the Century IPA, and a Four Square-branded Wattie’s Tomato Sauce bottle.
“The idea behind Brollabs is simple,” said Diane Clark, head of marketing & CX at Four Square. “When iconic kiwi brands get together, Brollabs are made.
“It’s been fantastic working alongside such Kiwi icons – many of whom have been around for almost as long as we have – and with summer just around the corner, we can’t wait to share the love and give our customers a classic-er, kiwi-er summer to remember.”
The launch also coincides with Four Square’s 100th birthday.
These limited-edition products are available at Four Square locations nationwide.
