Italian pasta maker Barilla introduced a limited-edition heart-shaped pasta to Australia and New Zealand on Valentine’s Day.
The product is available at Coles supermarkets nationwide in Australia and New Zealand with an RRP of $4.90.
“Food has an undeniable ability to bring people together, and pasta, in particular, has this magic that makes meals feel both familiar and special,” said Mette Jorgensen, brand manager at Barilla Australia & New Zealand.
“Whether you’re cooking for your partner, friends, or even yourself, pasta is a dish that’s easy to personalise, making it the perfect way to show your love. Our Valentine’s Day limited-edition heart-shaped pasta fuses two hearts together into one.”
According to the brand, Italian food is the go-to choice for Australians, with a third (36 per cent) relishing in its comfort, with pasta leading the way as the preferred dish.
In 2022, Barilla replaced plastic in its blue-box collection with a variant made of virgin fibre paper sourced from “responsibly managed forests,” with the goal of reducing plastic waste.
