Australian sunscreen brand Ultra Violette is expanding into the US, in collaboration with Sephora.
Ultra Violette is currently available on Sephora’s website and will be available in 592 Sephora shops nationwide by the end of this month.
US customers can access a variety of Ultra Violette SkinScreens products, including Supreme Screen, Velvet Screen, Future Screen, two shades of Sheen Screen lip balm, and the new Vibrant Screen, which will be exclusive to the US.
“We are blown away by the support of Sephora, our long-time global retail partner, who have always understood what we were looking to achieve and put their full force behind us,” said Ultra Violette co-founder Bec Jefferd.
“Because we exist in such a highly regulated category, and with that additional layer of complexity, the Sephora team have been so hands-on in helping to navigate our launch into the world’s largest beauty market.”
Ultra Violette was co-founded by beauty industry veterans and product developers Ava Matthews and Bec Jefferd after three years of experimentation. The brand aims to redefine sunscreens with a collection designed for those who dislike using traditional SPF products.
In 2023, the brand also expanded its global presence with a launch in the Middle East through retail giant Sephora. Its products are available in different markets, including France, Spain, Italy, Poland, the Czech Republic, Portugal, Greece, Germany, and Switzerland.
