Red Bull has launched its most popular Winter Edition flavour, Iced Vanilla Berry, in Australia.
Prior to its nationwide launch in retailers including Coles next month, the newest flavour, which tastes like blueberries, creamy vanilla, and icy-fresh eucalyptus undertones, can be found in 250ml cans at 7-Eleven.
“We are thrilled to introduce Red Bull Winter Edition Iced Vanilla Berry to Coles this April. The flavour has been a hit overseas, and we are excited to bring it to our customers,” said Coles Senior Category Manager, Bobby Smart.
In Australia, Red Bull Editions include the Sugarfree Berry Edition (Forest Fruits), Sugarfree Coconut Edition, Tropical Edition, Red Edition (Watermelon), and Blue Edition (Blueberry).
Earlier this year, Red Bull launched its Red Bull Berry Edition Sugarfree product, featuring pink 250ml cans, with the taste of forest fruits, raspberry and herbal notes.
