Mars has received the final regulatory green light to acquire Kellanova, bringing the US$36 billion deal one step closer to completion.
The European Commission’s “unconditional approval” clears the last hurdle for the transaction, which is expected to close on December 11, pending customary closing conditions.
Once finalised, the acquisition will fold Kellanova’s portfolio, including Pringles, Cheez‑It, Pop‑Tarts, Rice Krispies Treats, RXBar, and international Kellogg’s cereal brands, into Mars’ existing snacking business, which already includes global staples such as Snickers, M&M’S, Twix, Skittles, Extra, and Kind.
Mars anticipates that the combined Snacking division will generate approximately $36 billion in annual revenue, with a portfolio that includes nine billion-dollar brands. Mars Snacking will continue to operate across more than 145 markets, reaching millions of consumers worldwide.
“We can’t wait to welcome Kellanova talent to Mars and create a shared, global snacking leader with a beloved range of brands,” said Andrew Clarke, global president of Mars Snacking.
“We’ve said all along that Mars Snacking and Kellanova will be better together, building on the strength of our respective legacies and capabilities to unlock new possibilities and drive growth.”
The two companies first announced the definitive agreement for the acquisition on August 14 last year.
