Neutrogena has teamed up with WWE Superstar and actor John Cena to launch its new Ultra SheerFace Liquid Mineral Sunscreen SPF 70, a high-SPF mineral formula designed for an invisible, lightweight finish.
The global campaign plays off Cena’s iconic “You can’t see me” catchphrase to highlight how the sunscreen provides strong UV protection without leaving a visible residue.
“It’s funny, but it also gets across a really important point – wearing SPF every day isn’t something you should skip,” says Cena.
“Neutrogena Ultra Sheer Sunscreen is lightweight, not greasy, and honestly, it’s so sheer you barely notice it’s there.”
The Neutrogena Ultra Sheer collection is formulated for daily wear, offering broad-spectrum UVA/UVB protection.
Designed as a fast-absorbing mineral sunscreen, it eliminates the heavy, greasy feel that often discourages regular use.
Andrew Stanleick, Kenvue president of skin health & beauty in North America, Europe, the Middle East, and Africa, highlighted the brand’s commitment to making sun protection more accessible.
“By leveraging humour and cultural relevance, we’re making sun safety and daily sunscreen use a conversation people want to engage with, especially younger audiences,” he said.
