As Australians mark International Coffee Day, new research highlights just how passionate they are about their coffee, with 40 per cent declaring they’d never give it up, even if it posed health risks.
The insights come from a survey by global nutrition and food tracking app MyFitnessPal, which asked Australians about their favourite indulgences. Coffee narrowly topped the list, edging out chocolate at 39 per cent, cementing its role as an essential daily ritual for many.
“From bean to cup, Aussies love a caffeinated brew,” said nutritionist and MyFitnessPal ambassador, Michaela Sparrow.
“It’s not just the taste of caffeine we enjoy on International Coffee Day, it’s all the daily rituals around it, like gathering around a cuppa at home, or in the office with colleagues.”
These findings echo recent data from Focus Insights, revealing Australians drink coffee regularly, averaging two to three cups a day. While instant coffee remains the most popular choice for at-home brews, a growing trend is emerging toward espresso machines and coffee pods, as more people seek cafe-quality coffee in their own kitchens.
Pods now represent 17 per cent of at-home coffee preferences, with 15 per cent opting for espresso machines, according to Focus Insights.
Out-of-home consumption is still driven by flat whites, cappuccinos and lattes, while at-home premiumisation presents opportunities for FMCG brands to deliver cafe-style experiences in the kitchen.
While coffee remains the dominant choice, health experts are urging consumers to be more mindful of what goes into their daily cup.
“To make sure your favourite morning or afternoon pick me up is working in your favour, consider skipping flavoured creams, syrups and even sweetened plant-based milks which can often contain lots more sugar than most realise,” Sparrow added.
According to Focus Insights, taste remains the number one driver of coffee choice across all markets, including Australia. However, convenience, freshness and perceived health benefits are becoming more influential, particularly as consumers turn to functional beverages and better-for-you options.
- Further reading: Researchers cut cold brew coffee-making from 24 hours to three minutes.
