Australian non-alcoholic cocktail brand Naked Life has expanded its US presence with a national launch in 800 Target stores across the country.
Naked Life’s drinks are known for being non-sugar, non-alcoholic, and made with natural botanicals.
The launch marks a major step in the brand’s expansion into the US, providing wider options to premium non-alcoholic and ready-to-drink cocktails, as more consumers are seeking non-alcoholic options in the market.
The brand’s best-selling flavours, Cosmopolitan and Margarita, the company says, contain only five calories. These flavours are sold in four-packs at Target for RRP of $8.49.
“As legal drinking age Gen Z and Millennials incorporate non-alc cocktails into their evolving drinking habits, they’re looking for options that feel elevated and true to the classics,” said Tracey Bien Schenck, Naked Life’s spokesperson.
“This launch with Target allows us to meet consumers exactly where they shop, introduce Naked Life to more households across the US, and give everyone the chance to be part of the cheers.”
Naked Life’s lineup has won major US spirits competitions, including the USA Spirits Awards, SIP Awards, and Miami Global Spirits Awards, highlighting the brand’s dedication to creating non-alcoholic cocktails with taste, complexity, and craftsmanship comparable to their full-strength counterparts.
