Whittaker’s has launched its chocolate slabs in 7-Eleven stores across Australia, expanding the availability of the brand’s portion-sized chocolate bars in the market.
The Slabs are available in four flavours: Creamy Milk, Almond Gold, Coconut Slab, and Peanut Slab.
The launch is part of the New Zealand-based confectioner’s broader strategy to increase its retail presence and accessibility for Australian consumers through 7-Eleven’s distribution network.
“Launching Slabs into 7-Eleven makes it easier for chocolate lovers to enjoy the quality and care we put into our chocolate – whether on the road, on a break, or simply to treat yourself, and we’re excited to now be available in 7-Eleven stores nationwide,” said Holly Whittaker, co-COO of Whittaker’s.
“Partnering with a globally renowned brand like Whittaker’s allows us to deliver meaningful innovation across our national network,” said Rob Kirby, GM of merchandise at 7-Eleven Australia. “The Slabs have launched strongly, with early sales and customer response exceeding expectations.”
The brand’s Slab range is now stocked at 7-Eleven locations nationwide, with an RRP of $4.00 per unit.
Earlier, Whittaker’s launched its Peanut & Caramel Brittle chocolate block.
