M&M’s has partnered with Australian sleepwear brand Peter Alexander to launch a limited-edition pyjama collection inspired by the candy brand’s characters.
The seven-piece collection features bright colours and M&M-inspired prints in various sizes for men and women.
“Aussies continue to tell us how much they love the M&M’s brand, from exploring new flavours like Crunchy Cookie, to engaging with our playful world and characters beyond chocolate,” said Deborah Tran at M&M Australia.
“Partnering with Peter Alexander felt like the perfect way to further ignite the M&M’S fandom and inject more fun into our everyday routine.”
Available online and in stores across Australia and New Zealand, the collection offers a pyjama lineup, including sets, shorts and tops, with selected styles available in collectable M&M’s-style packaging, with RRP starting from $59.95.
The collaboration coincides with the retail launch of M&M’s Crunchy Cookie, and both the collection and the new confectionery variant are now available at grocery stores, independent retailers, and convenience stores.
