Family-owned condiment brand Mr Chen’s has expanded its sauce portfolio with a new lineup, Asian BBQ Sauces.
The packaging of the range has been redesigned with an easy-squeeze bottle used to solve a common kitchen frustration with traditional glass containers.
The company says the new format gives home cooks better portion control and less mess and waste.
“The new Easy Squeeze bottles make it simple and convenient for shoppers to use our sauces, removing the frustration of cooking with thicker sauces,” said Lucy Chen, co-CEO of Mr Chen’s.
The launch introduces three variants: Japanese BBQ, Hot Honey BBQ, and Gochujang BBQ, which are now available at Woolworths nationwide with an RRP of $3.
- Further reading: Nestlé launches a new condiment brand for US consumers.
