Hazelnut spread brand Nutella has redesigned its limited-edition jar labels – the Good Morning collection – in partnership with Australian artist Dave Homer.
The updated label designs feature four illustrations of distinct Australian and New Zealand landscapes, including city streets, coastal horizons, snowy peaks, and expansive outback areas.
“To me, a Good Morning is about the small details – the light, the quiet, the anticipation of the day ahead,” said Dave Homer, campaign artist.
“These designs are inspired by everyday moments and places that many Australians and New Zealanders instantly recognise, capturing how a morning can feel completely different depending on where you are.”
Apart from the new labels, the company has also introduced two locally inspired breakfast recipes, Tropical Overnight Breakfast Oats with Nutella and Brekkie Bread Pudding with Nutella.
Nutella’s limited-edition jars are now available at Coles, Woolworths, and local supermarkets nationwide.
The label transformation comes two years after the brand introduced seven limited-edition labels across its jar range, showcasing landscapes and highlighting winter travel destinations in the region.
The brand also joined the frozen pastry market last year with the initial launch of its Nutella Croissant and Nutella Muffin.
Last month, Nutella introduced its first new flavour in more than six decades, Nutella Peanut, which was being rolled out across the US, supported by in-store availability and promotional activity.
