National FMCG business incubator Seedlab Australia has revealed a range of innovative businesses as part of this year’s accelerator program.
Dubbed ‘Cultivate’ – the accelerator program gives businesses a unique and exclusive opportunity to pitch their brand and products to Woolworths category managers at the Seedlab Woolworths Expo.
Seedlab Australia founder and CEO, Dr Hazel MacTavish-West, said the latest cohort has produced “incredible products” and has “amazing potential” to assert its dominance in the FMCG industry.
“This is the first time that we’ve seen a cohort so far ahead of the game in terms of understanding and nailing their brand, identity, messaging, positioning, packaging and products from the very beginning.”
Participants are given direct access to successful FMCG industry experts through Seedlab Live in Conversation program and masterclass sessions while being provided guidance to scale up for national expansion, improve their supply chain delivery efficiencies and perfect their presentation to Woolworths.
The latest cohort includes:
- Antibeauty: A 100 per cent vegan skincare brand for all skin types.
- Bask & Co: Produces gluten-free vegan granola clusters and bars.
- Goodeau: Australia’s first waterless concentrates for hair and body.
- Gourmet Taste Creations: Hand-blended herb and spice blends, salts, dukkahs, sugars and teas.
- GreenSky Organic: Green pods packed with vitamins.
- Outback Fudge: Handcraft artisan fudge made.
- Puppy Tucker: 100 per cent real meat pet food kibble flavour enhancer.
- Loka Foods: High-protein, ultra-low-carb snacks and crackers.
- Bark with Buster: Producers of premium air-dried dog treats.
- Big Owl Foods: Makes organic plant-based burgers and sausages.
- Euclove: 100 per cent natural cleaning and personal care products.
- Off-Piste: Plant-based jerky with 45 per cent protein.
- Saucy Wench: No MSG, all-natural, preservative-free Asian sauces.
- Uncle Charlie’s Tastes of Country: a 100 per cent Aboriginal-owned business providing native ingredients.
- Zea: Cruelty-free personal care, health and wellness products made from native Australian botanicals.
