Frucor Suntory has partnered with PepsiCo to introduce a 100 per cent recycled plastic (rPET) 600ml bottle across the PepsiCo brand portfolio in New Zealand.
The new recycled bottles will be applied to Pepsi, Pepsi Max, 7Up and Mountain Dew.
The launch is part of the sustainability commitment of both PepsiCo New Zealand and Frucor Suntory, its distribution partner in the market. According to Darren Fullerton, Frucor Suntory’s CEO, the innovation aims to lower the environmental impact of discarded plastic bottles.
“The transition to rPET is a huge commitment and one that we are proud to help deliver to New Zealanders at a time where sustainability and closing the loop is more important than ever before,” said Fullerton.
“The popularity of our PepsiCo range will help drive significant change in the New Zealand market, including lowering greenhouse emissions by approximately 30 per cent per bottle.”
Pepsi Max is the lead brand that will be transformed into the new recycled packaging, with a limited-edition label that delivers the bottle’s 100 per cent recycled status. The new Pepsi Max is available at petrol stations, convenience and select grocery stores.
“As an organisation, we are led by our Suntory vision ‘Growing for Good’ and we strongly believe we have a role to play in protecting the environment and supporting local communities,” said Kyle Faulconer, PepsiCo ANZ CEO.
“The new Pepsi Max 100 per cent recycled 600ml plastic bottles align with both our waste reduction goals and wide sustainability efforts.”
In addition, the launch also includes supporting media campaigns such as recyclable street posters filled with empty Pepsi Max bottles and branded EV buses, which run from May to June. Frucor Suntory reported that using recycled carbon neutral paper and materials throughout advertising supports reducing 10 tonnes of greenhouse gas emissions.
