New Zealand brand Manuka Health has unveiled three new product collections, including its first skincare range, as it seeks to expand into the beauty and wellness market.
The collections – Life, Immunity, and Immortality – aim to improve overall well-being by using raw manuka honey, propolis, and royal jelly.
The Life collection offers raw manuka honey in its purest form, which consumers enjoy straight from the spoon, used as a natural sweetener, or applied to soothe the skin.
The Immunity collection highlights propolis, a blend of plant resins, pollen, and bee enzymes that support immunity.
Lastly, the Immortality collection uses royal jelly and bee venom in its skincare products. It contains vitamins, acids, and enzymes that target the skin’s third layer where regeneration occurs.
Graham Ritchie, CMO at Manuka Health, said the company prides itself on its high-grade sourcing system, which harvests its raw manuka honey from brand-owned hives that ensure purity and quality.
“This new product range builds upon Manuka Health’s mission of producing premium products that celebrate the relationship between the New Zealand Manuka tree and the honeybee by merging science with nature,” he concluded.
The first release of products includes Manuka Honey Daily, Manuka Honey Extra, and Manuka Honey Ultra 800+ in the Life collection, Pro Vital Propolis Capsules with Vitamin C and Pro Vital Manuka Honey with Vitamin C Lozenges in the Immunity collection, and the Eternal Renewal Face Cream in the Immortality collection.
In the US, prices range from $12 to $140. More products will be rolling out throughout Spring and Summer this year.
