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Beating the discounting habit with personalised offers

Digital technologies have transformed many areas of our lives – the way we communicate, the way we travel, even an activity as fundamental as the way we find our mates. However, most retailers and brands still rely on 20th century technologies to drive sales. The dominant tool remains store-wide discounting, communicated through analogue media such as shelf tickets, in-store displays, newspaper ads and paper catalogues. While many retailers do use digital media, usually it is only as anoth
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