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How she built this: Seoul Tonic
I always tell people that Seoul Tonic was born in the depths of Covid-19, but really, it started generations before that, I just didn’t know it at the time.
The big idea
During the pandemic, I was 26 yea...
Strategy Archives
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Retail leaders from T2, Adore Beauty, and Coco Republic share strategies to drive sales without heavy discounting.
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For 2025, Danone said its forecast was in line with its mid-term ambition of like-for-like sales growth of 3-5 per cent.
Analysis: Coles, Woolies’ shrinking product ranges are all about the bottom line
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How K-beauty’s growth is driving CJ Olive Young’s international expansion
This expansion aligns with the broader trend of Korean beauty brands gaining traction in international markets.
How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty
What’s Shelley Sullivan’s next big move after selling MCoBeauty?
Lush co-founder Rowena Bird talks 30-year business journey and biggest takeaways
From humble beginnings to becoming a global brand, the journey has been challenging and rewarding.
