augmented reality
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The future of shelf signage: How technology is transforming the moment of truth
The shelf has always been the frontline of retail. The place where brands either win or lose in the final moment of cons...
Lyre’s lures cocktail customers online with augmented reality bar
After launching three years ago, just prior to the initial Covid-19 waves, Lyre’s now sells one bottle of non-alcoholic ...
Aussie firm launches augmented reality app for beverages
The app, known as “Swigr”, is activated when shoppers scan a label with their phone.
F Whitlock & Sons uses AR to launch range extension
The AR experience features characters of Whitlock’s hero tales such as Chip the Chipotle Pepper and Oscar and Rojo and t...
Brands come alive with AR packaging
SPONSORED: Augmented reality bridges the gap between the physical packaging and the digital experience.
Nespresso goes futuristic with chatbots and smart speakers
By 2020, consumers will be able to order their coffee without leaving Facebook Messenger.
