beauty
Followbeauty Archives
How Haléau used Substack to build trust before scale
What retailers can learn from a beauty launch built on trust.
From salon to shelf: Kylie Elms on scaling a beauty brand for global growth
From salon to shelf: Kylie Elms' global vision.
What 25 years in beauty taught Mukti Organics’ founder about growth
Mukti Organics celebrates 25 years of clean beauty.
How Monday Haircare’s Jaimee Lupton launched multiple masstige beauty brands
The founder shares what drives her passion for accessible “luxury” beauty brands and the secret to connecting with Gen Z...
Beauty incubator Maesa reveals top beauty industry trends for 2025
Within the industry, it’s essential for us to be experimenting with the AI space to improve agility.
‘So much of marketing is gut feeling’: Go-To Skincare’s CMO Leonie Faddy
Go-To CMO Leonie Faddy talks career journey and why it's good to be a generalist.
Why supermarkets are stocking breakout and trendsetting brands
Digital beauty labels’ decision to stock their internet viral products in Coles and Woolworths is based on more than jus...
Magnum’s beauty move: Behind its collab with skincare start-up Fayshell
Magnum dabbles in beauty and beach clubs through partnership with Fayshell and its unique approach to business.
The Kind Collective eyes international expansions as organic beauty thrives
The beauty business is undergoing a rapid transformation, and clean beauty brands are reaping the benefits.
What does the TGA’s health influencer ‘ban’ mean for business?
From July 1, social media influencers will be unable to promote health and beauty products that claim to be ‘therapeutic...
Inside Australia’s $4 billion beauty manufacturing industry
Australia’s beauty manufacturing space has been growing rapidly in the last few years. Here, we look at why it matters t...
The science behind Olay’s best-selling product
Olay principal scientist David Khoo shares an insight into the skills and processes behind iconic skincare products.
“We’re on a journey”: Thankyou unveils plastic-free collection
After exiting the bottled water market last year, Thankyou is revisiting its sustainability initiatives to offer better ...
Can’t touch this: cleaning up cosmetics
In a post COVID-19 world, retailers will need to quickly upgrade their digital offer, and do more to promote and drive ...
The little black soap causing a stir at Priceline
Carbon Theory founder Philip Taylor developed the cleansing bar at his kitchen sink with a little inspiration from Nike ...
Arnott’s owner snaps up Coty’s hair care brands including Wella and Clairol
US beauty company Coty sells majority stake in hair and nail care business to KKR & Co for well below what it was valued...
Burnt is out, ‘skinscreen’ is in. How sunscreen got a beauty makeover
When did the cultural perception of sunscreen as a health imperative shift towards a lifestyle “must have”?
Beauty for all budgets
MCoBeauty launched in Woolworths stores across the country with a focus on the “luxe-for-less” trend-based beauty produc...
AuMake records fastest sales growth in supplements at 618 festival
Since the launch of AuMake's JD store in March, it has delivered an average monthly growth rate of over 100 per cent.
Makeup maketh the man: Why male makeup is the next big thing
OPINION: Global cosmetics houses like Chanel are now moving to capitalise on the male makeup segment.
