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How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty
What’s Shelley Sullivan’s next big move after selling MCoBeauty?
Beauty, business and Celeste Barber: 5 minutes with Shelley Sullivan
Aussie entrepreneur Shelley Sullivan experienced worldwide success when she first launched tanning brand ModelCo in the ...
MCoBeauty launches sub-$40 skincare range at Woolies, Big W
The company says that it is focusing on bringing salon-quality skincare at a luxe-for-less price to meet the demand of c...
Online beauty brand ramps up
ModelCo's innovative beauty products for the masses.
ModelCo to launch new Hailey Baldwin cosmetics range
Australian beauty brand launches new makeup line by celebrity model Hailey Baldwin.
Woolies’ exclusive cosmetics deal
ModelCo launches new range exclusively through supermarket giant.
ModelCo’s bullish expansion plans
ModelCo sets sights on product development and new international markets.
ModelCo takes off with new venture
Australian beauty brand targets travellers with digital vending machines.
