Powerade Archives - Inside FMCG

Coca-Cola Australia launches sugar-free sports drink

Latest innovation from Coca-Cola Australia designed to hydrate before, during and after exercise.

CCA creates recyclable bottle closure for Powerade

Over 120 million SyLon Sports closures will be manufactured each year.

Coca-Cola South Pacific unveils new POWERADE

POWERADE Pineapple Storm ION4 + Coconut Water available for a limited time.

Sugary beverages – who’s drinking them?

One Aussie age group consumes more than any other.

Coke reveals new summer ‘Smash the Sweat’ campaign

Limited edition packs tap into Aussies’ love for sport.

Powerade launches Olympic Games campaign

Australian Olympian and 2015 NBA champion Andrew Bogut is Powerade ambassador.

Coca-Cola launches H2O enhancers

Beverage giant innovates water category across two of its brands.

Powerade powers ahead of rivals

Powerade dominates local sports drinks market.