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Sugary beverages – who’s drinking them?

juiceChildren are consuming more sugary drinks than adults of any age, according to recent Roy Morgan data.

The group’s recent survey Young Australians Survey shows that fruit juice and drinks, soft drinks, cordial and frozen beverages such as slushies are all dramatically more popular with Aussie children aged 6-13 years than with people 14 or older.

In an average seven days, 62.3% of Australian children drink fruit juice/drinks at least once, 57.8% consume carbonated soft drinks, 32.4% drink cordial and 28.6% consume frozen drinks.

“The latest data leaves no room for doubt: Aussie children like their drinks sweet,” said Michelle Levine, CEO, Roy Morgan Research. “But with the exception of fruit juices/drinks, which are consumed by almost identical proportions of 6-9 year-olds and 10-13 year-olds, it’s the older group of kids leading this trend– particularly for soft drinks, which are enjoyed by almost two-thirds of 10-13 year-olds in an average week.”

Results showed some drinks, including cordials and fruit juice, are equally as popular among boys and girls. However, a higher proportion of girls consumer frozen drinks, while boys remain more likely to opt for sports drinks.

Does the thirst for the sweet stuff decrease with age?

Even when compared with specific age groups over 14 where consumption of these beverages peaks, children tend to outdo their elders.

For example, 55.5% of Aussies aged 25-34 consume soft drinks in any given seven days (vs 57.8% of 6-13 year-olds), and 31.9% of 18-24 year-olds drink fruit juices/drinks (vs 62.3%). Meanwhile, 35-49 year-olds lead for cordial consumption, but with 18.2% drinking it in an average week, they fall short of the 32.4% of kids doing the same.

sweet-drink-consumption-aust-chart

Source: Roy Morgan Young Australians Survey, July 2015-June 2016, n=2,876 Australian children 6-13; Roy Morgan Single Source (Australia), July 2015-June 2016, n=14,956 Australians 14+ (NB: Other flavoured/fizzy drinks not measured in Single Source).

 

 

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