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shopper marketing

shopper marketing Archives

Being in the moment

Technology is the great enabler for brand marketers.

Retail roars at the Cannes Lions

Jon Bird looks at the retail and shopper marketing that took centre stage at Cannes Lions.

The new shopper imperative

Kingston Lee-Young offers some critical considerations for planning your next marketing strategy.

Popai extends awards deadline

Popai extends entry deadline for 2015 Marketing at Retail awards.

Popai awards open for entry

Entries open for 2015 Popai Marketing at Retail awards, with new categories added to award's line up.

The real world of your shoppers

It is increasingly important to focus on what shoppers are doing long before they enter the store, writes James Brown.

Evocatif beefs up

Shopper marketing agency appoints new head of planning.

Dove Men+Care walks the talk

New Dove Real Strength campaign to drive discussion around masculinity among modern Australian men.

Shopper marketing: Where to now?

Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise ...

Shopper marketing: What’s happening in digital?

Popai and GfK review the usage of digital tools in shopper marketing.

Shopper marketing: What’s being activated in market?

Popai and GfK review the shopper marketing activations making it to market.

7 key retail trends

Jacqui Buffett examines seven retail trends all brands should be taking notice of.

Aussie marketers win at global awards

Four Australian shopper marketing campaigns awarded top honours.

Shopper marketing: The agency overview

Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.

Shopper marketing: The retailer overview

Popai and Gfk review the status of retailers in the shopper marketing space.

Shopper marketing: The brand manufacturer overview

In the second part of the industry survey findings series, Popai and GfK review the status of brand manufacturers in the...

Shopper marketing: where are we now?

In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.

Popai adds to management team

Australian arm of global shopper marketing firm appoints GM.