La Maison Cointreau has launched a new creative partnership with artist and actress, Laetitia Casta.
As part of the partnership Casta has been appointed as the brand’s creative director for the next two years, with the first campaign to launch in March.
La Maison Cointreau says the campaign pays homage to the Maison’s first lady, Louisa Cointreau, and will encourage women to explore their creative side through a series of ‘Creative Society’ evenings taking place around the world.
“For me, being a creative director means first and foremost having something unique to say. The partnership with Cointreau was born out of creativity, and a love for of it,” Casta said.
“I felt moved by the history of La Maison Cointreau, and the values that we share. Our collaboration has a deep rooted connection because of our histories and that of all women. Women are rewriting this story day by day, through their creativity, their intuition, unique perspectives on others and their era”.
