The Perfetti Van Melle owned brand and distributed by Stuart Alexander & Co. rolled out the limited edition single and multi-pack rolls with 20 specially designed emoticons printed on the sweets.
“We’ve been talking with consumers for some time now about how Mentos can provide that little help to connect with someone new. The interactive digital panels give people an opportunity build that connection in real time. Looking ahead to 2019, we’ll continue to explore how we use these more conversational channels to build our brand message with consumers,” said Samantha Hansen, country manager, Perfetti Van Melle.
Mentos wants Aussies to put down their smartphones and use the new emoticon-printed Mentos to spark create new connections and communicate. Product sampling is happening in Melbourne, Sydney and Brisbane. Consumers will be photographed as they imitate the emoticons, with images then appearing instantly on surrounding digital panels.
The campaign will be also on social media with 30 and 10-second videos on Facebook and Instagram and 10-second pre-rolls on YouTube. In 2017, the ‘Mentos Say Hi’ campaign also promoted limited edition Mentos with challenges on buses and digital panels in shopping centres, social media, nationwide sampling and in store promotions.
The new ‘Say Hi’ emoticon Mentos are available in stores now in Fruit, Mint and Spearmint flavours and also a limited edition Lemon roll.