The campaign encourages customers to enjoy their Easter long weekend with treats, Easter recipe ideas, and special savings available across IGA’s network of local stores.
The integrated campaign will bring ‘Enjoy your Easter’ to life through a series of 15 second TV commercials, which will also see the return of actor and comedian Anh Do. The campaign will be supported with digital and social media activity, blogger engagement, and instore displays.
IGA has created six recipe ideas for its shoppers which will feature in its catalogues and on the website.
Madeleine Fitzpatrick, GM marketing, Metcash Food and Grocery, sees IGA as playing an important part in helping its customers enjoy Easter.
“We know that Easter is one of the busiest times of the year for Australian domestic travel, and with 1400 stores country wide customers can be confident that wherever they are travelling to they will be welcomed at the local IGA with everything they need to enjoy their Easter celebration,” said Fitzpatrick.
The IGA Easter campaign runs from March 25 until April 5.