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Cadbury shrinks Freddo size

unnamed-10Cadbury has reduced the size of its Freddo frogs by 20 per cent due to higher production costs, but it is understood the price of the now 12g chocolate frog will remain the same.

Cadbury is owned by Mondelez International, formerly Kraft Foods Australia, which also owns Toblerone, Vegemite, Ritz biscuits, and  The Natural Confectionery Co.

News Limited reports 15g Freddo frogs will now be trimmed to 12g. A Mondelez International spokesperson told News Limited it was changing the size of the Freddo frogs because of manufacturing cost increases.

In February, Cadbury confirmed it was reducing the size of its popular 210g/220g family blocks of chocolate by about 10 per cent, with the confectionery company also blaming rising manufacturing costs as the reason for the reduction.

Its classical Dairy Milk family blocks as well as Black Forest, Hazelnut, and Snack blocks were also trimmed from 200g from 210g.

“Confectionery companies around the world are feeling the squeeze of increasing costs,” the company stated in February.

“We’ve reached a point where we can no longer absorb these increasing costs into the price of our chocolate blocks. So we had to make a tough decision: increase the recommended price of Cadbury family blocks, or decrease the size? We chose to keep Cadbury chocolate affordable for families across Australia and reduce our family blocks by one row.”

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