Foodbank, Australia’s largest food relief organisation, is today launching its largest ever campaign, Food Fight.
Food Fight is the result of a partnership between Foodbank and major brands including Kellogg’s breakfast cereals, Helga’s and Wonder White, SPC baked beans & spaghetti and Ardmona tomatoes, Primo Smallgoods, Moccona and Harris coffees, and Vetta Pasta.
Throughout the month of August, when a Food Fight product is purchased, a food donation will be made to Foodbank to help fight hunger in Australia.
Jason Hincks, CEO of Foodbank Australia, said, “The Australians going hungry aren’t just on the street, they’re in your street. According to the majority of welfare agencies, low income families, single parent families and the unemployed are most in need of assistance.”
According to Foodbank, low income families are the biggest group seeking food relief. The latest Foodbank Hunger Report shows that 516,000 Australians now rely on food relief from Foodbank’s agencies each month, with over a third of recipients being children.
Each month more than 60,000 of the Australians seeking food relief are unable to be assisted. More than two thirds of agencies supporting low income families are unable to meet the full demand for food relief.
A group of celebrity ambassadors and professional chefs have also thrown their weight behind the campaign and are encouraging the public to join the Food Fight by buying participating products.The chefs include Adam D’Sylva, Jerry Mai, Oliver Gould, Raymond Capaldi, Scott Pickett, and Simon Moss.
For further information, or to find out how to become a Food Fighter, visit www.foodbank.org.au.
